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Advertising What is It?


Here is what some people have said when asked to explain it simply:

“Advertising is any paid-for communication overtly intended to inform and/or influence one or more people.”

Jeremy Bullmore, Director, WPP

“I do not regard advertising as entertainment or an art form, but as a medium of information.”

David Ogilvy

“We need to stop interrupting what people are interested in & be what people are interested in.”

Craig Davis

“By definition, remarkable things get remarked upon”

Seth Godin

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Peter Drucker

No truer words have been spoken about advertising than these…

“Stopping advertising to save money is like stopping your watch to save time.”

Henry Ford

Increasingly, though, definitions of advertising have had to take on board new communications opportunities.  The explosion of media channel opportunities, including social, have made the advertising environment much more complex.

But we are going to look closely at all forms of advertising and determine which will be best for you. The word "advertisement" comes from the Latin word "ad vertere," which means "turn toward." This is our goal for you – make customers turn to you.



Chuck Groot’s CPA, MPA, MBA credentials as an author, teacher, business coach and entrepreneur are noteworthy. His clients credit their success to his uncanny ability to get right to the root of any challenge that they put in front of him.  He credits his success to his clients and their willingness to being open to new ideas and desire in pursuit of excellence. 

As an entrepreneur, his enthusiasm and innovative approach have garnered him both professional success and the recognition of his peers. But his greatest delight is being able to share these skills with others and enabling them to be successful on their own.


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